Sustainability and innovation are essential elements in the live-music business today. Sustainability is one of the key issues of our time. The music business, however, is very energy-intensive in all relevant sectors (production, distribution, promotion and performance). Our goals for a Sustainable Music business with Music C•A•R•E•S are:

• Create environmental, social and economic awareness

• Apply sustainable business practices

• Reduce carbon footprint; Less waste

• Engage and Inspire music fans for Sustainability

• Safeguard Healthy conditions for live-music